LegitScript to help Google implement Internet pharmacy ad policy

As some folks who follow the Internet pharmacy world may know, in February, Google announced an updated AdWords online advertising policy regarding Internet pharmacies. The search engine now requires that all Internet pharmacy and prescription drug advertisers targeting the US be accredited by the National Association of Boards of Pharmacy (NABP) as part of the NABP’s Verified Internet Pharmacy Practice Sites (VIPPS) program.

We’re pleased to announce that LegitScript will be helping Google implement this policy. LegitScript will monitor Google’s online advertisements, or sponsored search results, for prescription drugs and Internet pharmacies. This will provide an additional layer of security to ensure that only Internet pharmacies that are appropriately certified to sell prescription drugs will be allowed to advertise through Google’s program.

LegitScript is glad to support Google’s recent policy developments for online pharmacies. Internet users who choose to fill a prescription online, or who choose to use an online veterinary pharmacy for their pets, deserve to know that the Internet pharmacy is legitimate. Among other requirements, this means that the website must only facilitate the sale of FDA-approved (and for animals, EPA-approved) medicines, and must be licensed in all required jurisdictions.

LegitScript also continues to encourage our visitors to let us know about rogue online pharmacies that aren’t yet in our database, whether the website sent out a “spam” email; you saw it as an online advertisement (regardless of the search engine); or you just ran across it on the Internet. Submissions from LegitScript’s visitors help make our program stronger and more effective. (For Internet pharmacies, find out Is It Legit? at legitscript.com.)

If you are associated with an Internet pharmacy or prescription drug advertiser, and think that your website meets VIPPS program standards, LegitScript encourages you to review Google’s advertising policies for Internet pharmacies, and to visit nabp.net to find out more about and apply for the VIPPS program, in order to become an approved Internet pharmacy advertiser with Google.